SBTech targets Asian growth

SBTech targets Asian growth

Thursday, May 7, 2015
Tom John Light says that Asia is important to SBTech

Gaming solutions provider SBTech is targeting further growth in Asia after announcing a software deal with Gameplay Interactive (GPI).

The Gibraltar-based company will provide an sportsbook localised for the Asian market to GPI, which powers some of the continent's leading brands, including w88.com.

SBTech says that the sports betting interface will feature popular Asian bet types, including Asian handicap and over/under, as well as more than 200 other different bet types across more than 30 sports, and coverage of more than 18,000 live events per month.

Tom John Light, SBTech's vice-president (business development & commercials) told TotallyGaming.com that the deal is further evidence of the company's focus on the continent, following the signing of an agreement with Sun City Group's TGP last year.

“The Asian market is a very important market for SBTech and is growing dramatically quarter over quarter," he said.

“We believe that there is a huge potential in this market which is seeking for new innovative technologies and SBTech is positioned in a fantastic way in order to leverage such demand for better products and solution.

“We are confident to say that today, SBTech is the best choice for any Asian facing Sportsbook operator.”

He added: “Gameplay Interactive made a long research and due diligence on the various provides in the market and chose SBTech not only because of its state-of-the-art offering which was designed specifically for the specific needs of the Asian market but also because of SBTech’s unique understanding of this market and the very impressive risk-management capabilities SBTech demonstrate.

“SBTech’s systems and trading service are able to outperform any competitor and generate higher margins and profit for each operator.

“SBTech had shown to be the most profitable sportsbook within Gameplay operators such as W88.com and more.

While SBTech is clearly thriving in Asia, it recently signed a new deal with Scandinavia-facing ComeOn and Mobilbet and was also awarded a UK licence by the Gambling Commission.

The company is keen on adapting its products to all the regions it services and pulled out all the stops to tailor its offering for GPI to suit the Asian market.

Light said: “SBTech is one of the only European sports betting B2B providers that have entered Asia with a full Asian facing solutions including a number of localised products.

“These include look and feel customised for the Asian Market for both web, tablet and mobile; full support to all languages in the region, favoured Asian betting markets and odds complication based on Malay Odds Spread - and not on decimal payout.”

“SBTech also developed a full back-end to support the Asian market with a strong six-tier agent system which allows easy and smooth settings of network and applying various settings and commissions structure including features such as payout control, flexible odds pricing, discount groups, cash and credit systems and more.”

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