Reacting to the blurred boundaries between retail and online

Reacting to the blurred boundaries between retail and online

Monday, May 22, 2017 Posted by Luke Massey
Playtech Chief Policy Officer Francesco Rodano spoke at an Italian market update at Betting on Football

Playtech Chief Policy Officer Francesco Rodano cited Snaitech as a great example of a company reacting positively to “blurred boundaries between retail and online” in the Italian gambling market.

Speaking at the recent Betting on Football conference, Rodano referenced Snaitech’s success in obtaining more than 55% of its gaming revenues through cross-selling from retail shops.

Formerly the Head of Remote Gaming for Italian regulatory body AAMS, Rodano was introduced by session moderator Quirino Mancini (Tonucci & Partners) as “one of the first regulators in Europe to tackle online gaming”.

He gave a brief rundown of the sports betting landscape in Italy, with in-play bets now accounting for 67% of bets placed and GGR from online betting rising to almost €400 million in 2016.

Rodano also described the journey towards Italy’s regulated online and mobile sector as a “trial and error process”, and admitted that virtual sports and daily fantasy sports (DFS) are examples of areas in which “regulation is still trying to catch up with the evolution of the products”.

Meanwhile, Snaitech CEO Fabio Schiavolin picked up on Rodano’s comments by saying that cross selling in shops now accounts for 24% of the acquisition of first time depositors across the Snaitech network, with customers that are more loyal and provide a lower churn rate.

Finally, Schiavolin emphasised the impact of the dot com operators on the Italian market by highlighting that last year saw €4 billion turnover from online wagers, with €1 billion from bet365.

Totally Gaming says: According to industry data, GGR for Italy’s online and mobile sector exceeded €1 billion in 2016. However, there is still scope for greater penetration, particularly on mobile, within a country which Rodano admitted is still behind in terms of providing a single wallet, omni-channel experience for its customers.

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