Racing Post wins Irish data deal

Racing Post wins Irish data deal

Tuesday, August 11, 2015 Totally Gaming
The agreement between HRI and Racing Post will run until 2019

Racing Post has been appointed as the official distributor of Horse Racing Ireland (HRI) Data.

The deal, which will run until the end of 2019, gives Racing Post the rights to sell HRI’s data to other customers alongside its own editorial, tipping and analysis of Irish horse racing.

Racing Post, owned by Irish private equity firm FL Partners, will also be able to use official HRI data in all of its print and digital products.

“We’re pleased to have appointed the Racing Post as an official distributer of our data up until the end of 2019,” HRI chief executive Brian Kavanagh said. “This agreement builds on our positive relationship with the Racing Post and will assist with our goal to widen our reach through print and digital media.”

Racing Post’s B2B offering includes digital content, retail solutions, audio/visual content, new products and advertising.

Racing Post chief executive Alan Byrne added: “We are delighted to have reached an agreement with HRI. We look forward to selling official Irish racing data along with our own unique insight and analysis to a range of customers in the domestic and overseas markets who appreciate the value that Racing Post expertise can bring to their businesses.”

Meanwhile, online and mobile betting platform TwinSpires has agreed a multi-year deal to become an official partner of the Breeders’ Cup.

Under the agreement, the length of which was undisclosed, TwinSpires will serve as the official wagering partner of the major US horse racing event and title sponsor the $1.5 million Breeders’ Cup Sprint race.

“The Breeders Cup Championship races are amongst the best racing content on the planet and it’s a natural fit for us to be the official wagering partner,” said Ian William, TwinSpires vice-president for marketing.

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