Racing Post B2B pioneers new gantry betting prompts

Racing Post B2B pioneers new gantry betting prompts

Friday, October 27, 2017 Posted by Michael Lawson
The innovation has already been popular with a number of British bookmakers

Racing Post B2B has announced an innovative new way to display tipping and betting prompts that is already live in over a third of betting shops in the UK and Ireland.

The new prompts can be downloaded onto shop gantry systems and have been developed to give customers snapshots of stats, helping them to make an informed decision when deciding on a bet.

The Racing Post currently provides up to three key bet prompts for every British and Irish race each day, available for bookmakers to download for instant access.

When using the product, customers will have access to an easy to use interface where the bet prompts can be viewed before download and bookmakers can pick and choose what prompts to use.

The selected content can then be downloaded and then uploaded into gantry systems for use in existing screen setups/carousels.

Since the release, the product has been reeled out by Paddy Power, Boylesports, Ladbrokes and several independents, accounting for over a third of the UK and Ireland’s betting shops in total.

Racing Post B2B Director Eugene Delaney told TotallyGaming.com: “The current shop experience is based on the live pictures and prices, however, our research has illustrated that the retail customers want more information, be it tipping or statistical information.

“Racing Post is uniquely placed to provide both of these from an independent and trusted perspective.

“We have developed a range of bet-prompts based on our signpost and tipping data to give the retail customer an easily digestible piece of insight to make an informed decision.
“The digital journey has become popular due to the ease of use but also the range of information available to you.

“The RPG Bet Prompts is the first in a series of innovations that Racing Post B2B has planned to help reinvigorate the retail landscape.”

Totally Gaming says: Racing Post B2B’s new system for displaying real-time tipping and betting information is a welcome advancement. The Racing Post Gantry (RPG) innovation helps punters to make informed decisions when placing wagers, so it’s little wonder that a number of big-name high street bookmakers are already on board.

 
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