Premier Punt teams up with Bauer Media to launch 6-SHOT Fantasy Football

Premier Punt teams up with Bauer Media to launch 6-SHOT Fantasy Football

Thursday, August 10, 2017 Posted by Sam Cooke

Premier Punt has announced a new partnership with Bauer Media UK, ahead of the 2017/18 English Premier League season which kicks off tomorrow.

Bauer Media UK reaches over 25 million consumers through its ‘portfolio of multi-platform media and entertainment brands’. As a part of this, Premier Punt will get some airtime as part of Bauer’s network is a family of 43 local radio stations located throughout the UK’s major cities.

At the beginning of this Premier League season, Premier Punt and The Bauer City Network will release a branded version of its flagship Daily Fantasy Sportsbook app and website - which will be known as “6-SHOT Fantasy Football”. 

6-SHOT will first be promoted across The Bauer City Network, offering 7 million regular listeners all fans gets from the usual Premier Punt app and site. To get people engaged there’ll be regular free to play contests promoted on-air across stations such as Key 103 in Manchester, Radio City in Liverpool and Forth 1 & Clyde 1 in Edinburgh and Glasgow respectively, where users will play for free cash prize pots and also have access to the Daily Fantasy Sports Contests.

John Gordon, Premier Punt CEO, told Totally Gaming: The app will be launched today, which makes it a very exciting day for us!

“This is the single biggest movement in the UK DFS market so far. We will be providing the biggest weekly pots in fantasy, with over £5,000 to be won every single weekend. This will keep the customers coming back. We have added in-play betting which further gamifies the content letting the users bet as they watch their fantasy team results come in.”

Gordon added: “The partnership is the first of many B2B announcements to be made over the forthcoming months in both the UK and abroad!”

Graham Bryce, Group Managing Director of The Bauer City Network said: “Our partnership with Premier Punt and 6-SHOT is a natural fit and feeds into our core values of fun and entertainment alongside our football coverage and analysis shows across the network”

6-SHOT Fantasy Football is now live in the App Store for iOS and Google Play for Android.  

Victor Pronk, Premier Punt Investor added: “I’d point to Sun Bets (28 million loss last year according to EGR) announcement this week that they will integrate with DreamTeam fantasy platform to drive acquisition and revenue. In my opinion, this shows that Premier Punt has been leading the way in the competitive U.K. market on utilizing fantasy sports to gain an advantage.

“Fantasy, as a fan engagement tool that is then used to convert to high value sportsbook users, is an innovative and much needed way to lower the continues increasing acquisition cost.” 

Totally Gaming says: This is a major partnership for Premier Punt, and DFS in the UK as a whole. The Bauer City network is massive and should have a considerable impact on exposure and numbers of players in the first few months of the season, especially with the free to play contests. Beyond that the challenge will be in keeping them engaged and returning, but sizable prize pools should make an impact there.


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