Premier Punt secures UKGC licence & looks to the US

Premier Punt secures UKGC licence & looks to the US

Monday, April 10, 2017

Scottish DFS company Premier Punt spent last year growing its user-base and ensuring its product was up to scratch, and now in 2017 it’s looking to expand.

The company has secured a licence from the UKGC and it is currently working on perfecting what’ll be known as the Daily Fantasy Sportsbook (DFSB). Another recent news item from the Edinburgh based team is that the company has achieved ‘Patent Pending’ status on its US aimed product.

Sports betting remains illegal throughout the vast majority of the US and there are ongoing battles in many states regarding the legality of daily fantasy sports. Since Trump’s appointment there has been talk of sports betting being legalised nationwide but this remains a serious longshot. Despite this, Premier Punt are looking to ensure they’re well placed should the unlikely happen.

General Manager Chris Rae said: “We don’t know what will happen in the US with regards to whether Trump will legalise sportsbook betting nationwide but if that does happen and we get our patent then we’ll be well placed.

“The patent application in the US also gives us international protection for 12 months so it gives us options geographically. Having said that, there are no immediate plans to branch into the US for now. The average value of a sportsbook customer is a good deal higher than that of a fantasy customer so we expect the sportsbook element to support the fantasy in terms of revenue. Our fantasy side will still be at the core of what we do though, we’ve just added a twist to make us stand out and significantly increase our revenue.”

So Premier Punt will remain a DFS company as its heart but with this licence now in place in the UK it’s looking well placed to grow further in 2017. The team did not expect to be in this position so soon, but as more bookmakers look to fantasy as a way to drive engagement with users and keep them on site longer and returning more regularly it’s perhaps not such a surprise.

John Gordon, CEO of Premier Punt, commented: “The release of the first phase of our new product is imminent and we think it will revolutionise the way users bet on sports and fantasy sports. This has been the culmination of several months of hard work from all involved with Premier Punt, so it is very exciting that we are almost at the point where we can share the fruits of our labour with our customers and the gambling world at large.”

“There is no question that fantasy products will be used to funnel users into sportsbook. We saw this and wanted to be more than an affiliate to drive customers to some other sportsbook. So we created our own Daily Fantasy Sportsbook product, all within the same app and wallet."

Totally Gaming says: The combination of fantasy and sports betting makes sense, and it’s understandable that Premier Punt want to be more than a supplier or affiliate to established sportsbooks. It’ll be good to see and try out the DFSB product once it’s up and running.

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