Perform Group secures new three-year rights cycle with Football DataCo

Perform Group secures new three-year rights cycle with Football DataCo

Friday, October 14, 2016 Posted by Andy McCarron
Official data is in big demand from suppliers

Football DataCo, the business that manages and commercialises the official match data for the Premier League, EFL and Scottish Professional Football League, has agreed a new three-year deal with Perform Group which will run until at least the end of the 2018/19 season.

Football DataCo has renewed its exclusive deal with the digital sports content and media group, which will see Perform’s Opta and RunningBall continue to operate as the official media and betting data partners of the eight professional leagues and associated competitions covered by Football DataCo.

Adrian Ford, General Manager at Football DataCo, told TotallyGaming.com: “As digital media continues its exponential growth, the demand for fast, accurate and comprehensive data to support the English and Scottish football leagues increases.

“Football DataCo has worked successfully with Perform in the media and betting markets for the last three years to deliver best of breed products and services. We look forward to a new rights cycle working with Perform and providing customers with high quality and innovative data services.”

Totally Gaming says: Working alongside a series of partners such as Perform Group, Football DataCo has managed the collection, management and distribution of official event and performance data for professional football leagues in the UK since 2001. There is now a huge demand for high quality, fast and accurate data, not to mention official data which Football DataCo is able provide.

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