OpenBet enjoys Cheltenham boost

OpenBet enjoys Cheltenham boost

Wednesday, March 22, 2017 Posted by Scott Longley
36 million bets struck during Festival week

OpenBet, a supplier of online and in-venue sports betting and gaming solutions for leading operators such as William Hill, Ladbrokes, Paddy Power, Betfair and Sky Bet, handled 227.16 million account transactions and 35.64 million bets during last week’s Cheltenham Festival.

This marks an increase of 4.5 million bets, or 13%, on OpenBet’s 2016 figures. This year’s Cheltenham, which was dominated by a set of bookmaker-friendly results dented only briefly by a Ruby Walsh/Willie Mullins quadruple on ‘Ruby Thursday’, was also the most mobile-centric festival on record.

Of all bets, 76% were placed on mobile, while the number of bets-per-minute placed through OpenBet’s platform peaked at 37,000. This was 36% up on the previous year, but still a way off the 62,000 recorded over the Grand National Festival in 2016.

The chief executive for NYX Gaming expressed his delight over the figures recorded for an event which continues to showcase OpenBet’s performance, stability and capacity to handle a high volume of transactions.

Matt Davey commented: “OpenBet has long understood the importance of the Cheltenham Festival to its customers. With an extraordinary number of transactions to handle, it is one of the most critical weeks in the calendar, with no room for downtime. We are incredibly proud of our performance and reliability.

“The mobile statistics underline the ongoing shift in player behaviour – and the benefits of our commitment to a product-led strategy in delivering technology that supports player needs and delivers the performance OpenBet is known for.”

NYX completed the £270 million co-funded acquisition of Openbet in May of last year.

Totally Gaming says: Following its successful Cheltenham 2017, OpenBet will be getting ready to reach new highs at this year’s Grand National next month. Last year, the platform peaked at 62,000 bets-per-minute during the showpiece event at Aintree.

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