Is online gaming entering the DFS era?

Is online gaming entering the DFS era?

Monday, August 10, 2015
Bragi Ægisson believes fantasy sports tap into the social media generation

Daily fantasy sports (DFS) operator Fanaments believes that its sector is set to become the ‘new online poker’ of the global gaming market.

After watching the rise of DFS in the US, Fanaments has just launched in its home Scandinavian market, but has ambitious plans to bring its multi-sport offering to a number of jurisdictions, including the UK, having already applied for a license.

With customers able to play football, NBA basketball, PGA golf and mixed martial arts (MMA) games, Fanaments is confident of success, and co-founder Bragi Ægisson told TotallyGaming.com that he believes fantasy sports offers a very different reward to sports betting and other traditional forms of gambling.

“The Fanaments team truly believe that we are in a beginning of new era in terms of online gaming - similar to what online poker was in early 2000,” Ægisson said. “We are just scratching the surface of DFS in Europe.

“We believe sports betting has its limitation. It is like a one-sided conversation with little or no social engagement. Playing against the house does not produce the same level of excitement as fantasy sports tournaments, particularly for a generation of people who use social media.

“The enthusiasm for betting is all about winning money. DFS is about skill, competition and interactivity with your peers. Above all, it is fun.

“Players also have the opportunity to become really good and profitable users with no risk that their account will be closed. We’re not trying to beat players we’re keen to give them a great user experience and the forum to enjoy their favourite sports even more.”

While Ægisson has some criticisms of the concept of betting, he believes it will continue alongside rather than be replaced by fantasy sports.

“We do not see DFS as something to replace sports betting," Ægisson said. "It’s an opportunity for sports fans to find a different way of prolonging the excitement and enjoyment of sport. Sport is what a lot of us live for, but we can heighten our enjoyment by living it through DFS.”

Having now launched, Ægisson has high hopes of success in the European market, and has set an ambitious target to be the continent’s No.1 operator.

“Fanaments aspire to be the go to brand for DFS outside of the US,” Ægisson said. “Being No.1 will increase our funding and take our tournament prize pools to the next level.

“We have studied the US DFS operators and feel they are going about things in the right manner. Standard-wise; they have set a high bench mark and we aim to achieve the same level of success as they have in the near future.

“Nobody has properly tried what they’re doing in Europe. We’re hoping to replicate their success – without copying their business – in a European context. The time has come for European DFS.”
 

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