New partnership "aiming to help Betsafe truly stand out"

New partnership "aiming to help Betsafe truly stand out"

Monday, November 13, 2017 Posted by Joseph Streeter
PrettyGreen will be responsible for strengthening brand awareness for Betsafe within the UK gambling market

PrettyGreen has been appointed by Betsson Group, to handle the PR for its Betsafe brand in the UK.

As part of the deal, PrettyGreen will be responsible for strengthening brand awareness for Betsafe within the UK gambling market, through content production and activation across its diverse portfolio of sports assets.

The newly formed partnership follows on from Betsafe’s recent appointment of UFC star Conor McGregor and means the brand now boasts a wealth of high value sporting assets across boxing, football, horse-racing and rugby.

PrettyGreen will be responsible for creating fully-integrated content series with some of the biggest names in sport – Manchester City, Tony Bellew and Saracens Rugby Club amongst others – as well as creating PR opportunities around subsequent sporting events.

PrettyGreen founder, Mark Stringer, told TotallyGaming.com: “We’re in a very fortunate position to have Betsafe as a client, a brand who have genuine ambition to not just play but to win. Already since we’ve begun working with them they’ve signed two of the biggest stars in combat sport and horse racing respectively, which speaks volumes.

“At PrettyGreen, we want to help Betsafe truly stand out in whatever they do - everything from the content we produce, to the stories we tell need to be engaging for Betsafe's target audience and ultimately contribute to the growth of the business. To borrow a line from their ambassador Conor McGregor…we’re not here to take part, we’re here to take over.”

Emma Diskin, global director of PR & social media for Betsson Group, added: “We were looking for an agency that could really think out-of-the-box. The UK is a crowded marketplace and we wanted an agency to really help fortify the Betsafe brand amongst sports fans using an army of high profile sporting names. The PrettyGreen team has a great work ethic and have passion and talent in abundance. We expect big things in terms of PR, content and sponsorship activation.”

Totally Gaming says: When it comes to marketing and brand ambassadors,Betsafe are truly up there with the best, this partnership will strengthen the operator's marketing abilities. Furthermore, PrettyGreen have a wealth of talent to work with as Betsafe's portfolio of ambassadors is truly of the highest quality, which gives the partnership endless potential.

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