New Jersey gives conditional approval to Borgata and Pala Interactive deal

New Jersey gives conditional approval to Borgata and Pala Interactive deal

Thursday, November 6, 2014 Totally Gaming

Atlantic City land-based operation the Borgata Hotel Casino & Spa is set to strengthen its online gaming offering after it was granted conditional approval from the New Jersey Division of Gaming Enforcement for its partnership with Pala Interactive, a venture created by California’s Pala Band of Mission Indians.

The approval, which was given to Borgata’s parent company, Marina District Development, will allow the operator to work alongside Pala Interactive on a range of online gaming projects.

The New Jersey regulator confirmed in an approval letter that the initial term will cover a six-month licence period, after which the partnership will be subject to final approval.

Borgata has already established itself as one of the main online gaming providers in the state through a partnership with internet gambling operator bwin.party and its PartyPoker online poker brand.

Winnings from the Network in September totalled $3.4m (€2.7m), which accounts for more than 30 per cent of the $10.2m overall monthly online gambling revenue generated by the state.

However, the amount collected by Borgata in September is slightly down on the previous month.

The new agreement is likely to lead to one or more websites being added to the Party Borgata Network, which could in turn strengthen further Borgata’s presence in the New Jersey market.

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