Marathonbet outlines details of marketing approach

Marathonbet outlines details of marketing approach

Thursday, August 13, 2015
The betting company is "extremely excited" by the Manchester United link

Securing a commercial partnership with one of the biggest football clubs in the world is certainly one way to stand out in online gaming sector.

Marathonbet has done just this by entering into a partnership with Manchester United of the English Premier League – a move that saw the brand replace rival online operator bwin.party as the club’s official global betting partner.

Commercial partnerships with football clubs, those in the Premier League in particular, are becoming an increasingly popular choice for companies within the gambling sector. The likes of Betfair, Bet365 and NetBet have all signed deals with Premier League teams in recent months, but it was the Marathonbet news that got most people talking, considering its classification as a “global” partner.

Speaking about the decision to pursue the deal, Richard Paul, PR manager at Marathonbet, told TotallyGaming.com that the partnership presents the brand with many opportunities for exposure, given the club’s presence in regions around the world.

“Manchester United is one of the biggest names in world football, and our aim with Marathonbet is to become the biggest name in sports betting – so a global deal with the club made perfect sense,” Paul said. “They, like our other partners, match our intentions and the deal now presents an extremely exciting time for the Marathonbet brand.

“Partnering with one of the most successful and renowned clubs in the world will of course aid Marathonbet in boosting exposure to a global audience, as well as having access to first team players and club legends and exposure across the club’s digital platforms.”

Confirmation of the United deal came just weeks after Marathonbet secured a new partnership with Liverpool, another Premier League giant. Paul said that although football and the Premier League are major parts of the service Marathonbet offers, it is keen to make consumers aware of the other markets it covers.

“Football and the Premier League is at Marathonbet's core, however it is in no way to say that we are not focused on other sports,” Paul said. “Our strategy is to provide the UK betting market with the best possible options, and these deals are a brilliant way to move closer towards these goals.

“We are always on the lookout for opportunities to boost our brand awareness, especially in the UK.

Paul added: “Our focus for Marathonbet this year is on providing our customers with more value, in many different ways. Coming in the form of sign-up offers such as a £30 matched bet we are running until the end of August at bonus.marathonbet.co.uk, in addition to wider specials markets and enhanced odds on more sporting events throughout the year.

“Finally, we are looking to engage further with our audience with the release of unique content, such as a recent video in which two mums played Fifa to predict the opening weekend of the Premier League season.”

 

Latest

Eastern Europe: Opportunities and challenges in the CIS

In-race data: The £500m opportunity

BetStars strengthens marketing approach with Fresh8 tie-up

Shifting from red to green: Using data to address RGSB’s priority actions

BetStars strengthens marketing approach with Fresh8 tie-up

In-race data: The £500m opportunity

1on1 - Carlo Scappaticci - Rethinking esports betting with ESP.Bet

Shifting from red to green: Using data to address RGSB’s priority actions

Gaming Products & Services Directory

The essential directory for the gaming industry