Marathonbet announced as headline sponsor of Brighton Racecourse event

Marathonbet announced as headline sponsor of Brighton Racecourse event

Wednesday, July 5, 2017 Posted by James Walker

Brighton Racecourse and Arena Racing Company (ARC) has announced that Marathonbet will be the headline sponsor of the UK racecourse’s Festival of Racing in August.

The deal will see the bookmaker’s branding displayed prominently throughout Brighton Racecourse during festival, which is set to take place on August 9-11. In addition, Marathonbet has put its name to six races throughout the three-day event.

The announcement also stated that the Brighton-based bookie will work in partnership with Brighton Racecourse to bring “exciting and unexpected experiences to racegoers”.

Speaking to TotallyGaming.com this week, Marathonbet’s Joe Lovelace said: “We’ll be running special offers around each day’s racing action, whilst rewarding punters on the day with on the spot prizes.

“This will all add to a great three day’s racing at Brighton Racecourse in their premier festival of the year. We are confident this will be the start of a brilliant and lasting relationship with one of Britain’s best racecourses.”

Viktor Hoffmann, Marathonbet CEO, added: “Horseracing is one of the most-loved and frequently-watched sports in the UK, making our decision to partner with Brighton Racecourse an easy one.

“As city neighbours, we already recognise how the beautiful views and action-packed cards at Brighton make for a brilliant day at the races. Together with the racecourse team, we’re committed to championing that message further to new and wider audiences.”

Hoffmann continued: “We’ve got plenty in store for the public heading to the festival in August and can’t wait for it to get started.”

Executive director of Brighton Racecourse, Sam Windridge, said: “We’re delighted to have Marathonbet on board for the Brighton Festival of Racing in August. “They have made great strides in recent years with a series of high-profile sponsorship agreements in the UK and abroad.

“We’re now looking forward to becoming part of the trusted Marathonbet experience and building a lasting relationship for the future.”

Totally Gaming says: Marathonbet has made a logical pledge to support its local neighbourhood racecourse. This will kick off with the Festival of Racing in August, and we look forward to seeing which special promotions and offers the company comes up with to support the sponsorship.

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