Kiron inks deal with Finland’s state-owned gaming group

Kiron inks deal with Finland’s state-owned gaming group

Monday, June 12, 2017 Posted by Luke Massey
Kiron has been chosen as a virtual sports supplier for Veikkaus

Kiron Interactive has entered a mature market with a “strong sports betting sector” after agreeing to provide its full catalogue of virtual games to Finnish state-owned operator Veikkaus.

The deal will see Kiron make its 17-game portfolio available to Veikkaus’ land-based and online sports betting operations, which includes the virtual supplier’s selection of winter themed games.

Kiron CEO Steven Spartinos is confident that his company can make an impact on the tech-savvy Finnish population after achieving success in other parts of Europe and Scandinavia, at a time where the regulated Finnish gambling market has an estimated value of €3.5 billion a year.

Spartinos told TotallyGaming.com: “The Finnish market is a particularly tech-savvy one, and we are sure players will not only enjoy playing our vast array of titles, but also appreciate the quality and hard work that has gone into them.

“It’s a mature market, which already boasts a strong sports betting sector, so our winter sports and racing titles will be well placed. We have seen how popular virtual offerings can be in other parts of Europe and Scandinavia, and we are confident they will prove equally successful in Finland.”

Kiron will also be partnering with an increasingly powerful gambling enterprise, after three of Finland’s gaming monopolies - Fintoto (horse racing), RAY (slots) and Veikkaus (lotteries and betting) – were unified under a single Veikkaus OY entity.

Totally Gaming says: Following a public tender process, Veikkaus has chosen the portfolio of virtual sports games from Kiron. Veikkaus, which has an exclusive betting licence for lotteries and sports betting in Finland, is an increasingly influential operator in Scandinavia having merged with two of the country’s other gaming monopolies.

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