Interview: Colossus Bets to go big with African expansion plans

Interview: Colossus Bets to go big with African expansion plans

Monday, April 20, 2015 Totally Gaming

David O'Reilly, chief operating officer of Colossus Bets, has revealed that the firm intends to build in its new partnership with Nigerian operator 1960Bet in order to further expand its presence within the wider African market.

Nigerian gaming and betting brand 1960Bet will become the first operator in Africa to launch all Colossus pools products, including the firm’s ‘£10,000,00 Colossus’ flagship service.

Regarded as one of the major players in the Nigerian market, 1960Bet offers both online and offline services and boasts approximately 5,000 retail outlets across the country.

Despite having only just brokered the deal with 1960Bet, O'Reilly, has revealed to TotallyGaming.com that Colossus has identified further growth opportunities in the African market and intends to make further moves in order to boost its presence in the region.

“Africa is certainly part of our plans as we are looking to build a product with global liquidity and we are currently in discussions with a number of other leading African operators across the continent,” O'Reilly said. “Our product is ideal for Africa – punters there love shooting for a lottery-sized win from small stakes and they are fanatical about top tier European football.”

O'Reilly also mapped out other expansion plans that Colossus has in place for growth in other markets around the world, including Europe, Australia and Asia.

“Our growth plans are focused on getting the queue of people with whom we have signed B2B deals live, as well as introducing new sports to our platform,” O'Reilly said.

“We have three partners close to go-live, with a series of others from Europe, Australia and Asia, scheduled to be live by the start of the new football season in August. Currently we offer only football pools, but by the autumn our platform will be multi-sports.”

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