International expansion is to satisfy demand says Genius Sports CEO

International expansion is to satisfy demand says Genius Sports CEO

Friday, September 30, 2016 Posted by Andy McCarron
Mark Locke has invested in three new offices in Los Angeles, Medellín and Vilnius

Rapid growth at Genius Sports has been the catalyst for the firm opening three new international tech hubs, according to CEO Mark Locke.

This week the sports data company has announced the opening of tech hubs in Los Angeles, Medellín and Vilnius to support burgeoning demand in the sector.

Locke told TotallyGaming.com: “Since the launch of the Genius Sports brand earlier this year the business has gone through a period of rapid growth across the globe. The opening of these new offices will help us meet this growing demand and crucially gives us access to local talent in major technology hubs. We are committed to offer a seamless, 24/7 service to our partners and are well-positioned to grow further in late 2016 and into 2017.”

The major investment into a trio of new office locations means Genius Sports now has a presence in over a dozen countries around the world. The firm hopes that expansion into these renowned centres of technological innovation will drive recruitment of talented local developers as well as provide additional resources and services across both new and existing Genius Sports projects.

The move also boosts Genius Sports’ capabilities of offering a 24/7 service and reflects the global profile of its client base. 

Locke added: “The opening of these three new offices is a reflection of the growing demand for our services around the world. The expansion of operation centres in key locations underlines our commitment to providing around-the-clock services to our clients and builds on our reputation as one of the fastest growing sports technology companies in the world.”

It’s been a busy couple of weeks for Genius Sports – the firm has also been selected by the British Horseracing Authority (BHA) to develop and provide an automated Price Monitoring System that will further enhance the BHA’s integrity analysts’ ability to identify and investigate irregular betting patterns in real-time.

The Price Monitoring System, delivered via Genius Sports’ proprietary Sport Integrity Monitor (SportIM) platform, will monitor live betting prices, industry averages and odds fluctuations from all major bookmakers via a simple desktop application.

The system will also assist with the processes involved in sending pricing data and alerts in real-time via Genius Sports’ API to the on-course stewards in order to increase the efficiency of race day integrity monitoring.

By closely monitoring the changes in betting prices, the BHA will be alerted to any fluctuations at levels that are deemed unusual and historical price information will be available to assist investigations and analysis. The new software will make these processes faster, more comprehensive and more efficient than those currently in place.

Totally Gaming says: In these days of 24 hour business, offering a 24/7 customer service option that maintains a high standard no matter when it is accessed is a huge benefit, which is why offices in the US, Columbia and Lithuania will aid Genius Sport service their custom. Being based in tech hubs should also make recruitment for the tech-based firm much more straightforward.

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