Hills ‘lost money’ on Brexit outcome

Hills ‘lost money’ on Brexit outcome

Friday, June 24, 2016 Totally Gaming
William Hill said that around £20m was wagered on the referendum

After the UK’s biggest ever political betting event, William Hill said it lost money on the outcome of the European Union referendum.

Hills has been an exponent of political betting in recent years, with events such as the Scottish independence referendum of 2014 and last year’s general election generating huge interest and large revenues.

Hills’ Graham Sharpe told TotallyGaming.com that the bookmaker actually took more money on the Scottish independence vote, although a £900,000 bet “slightly skewed the market” two years ago. Sharpe said about £20m (€24.7m/$27.4m) was taken in total on referendum bets.

Hills offered Remain as the favourite throughout the campaign, but while 69 per cent of all the money taken was for Remain, 69 per cent of all individual bets were for Leave.

When asked if the industry had learned anything from the Brexit betting market, Sharpe said: “It shows that you can beat the bookie occasionally. It is the biggest political betting event in bookmaking history, and the industry has learned there is an appetite to bet on politics.”

TotallyGaming.com says: “There is no rest for the political markets, with Hills already offering bets on the next Conservative leader following David Cameron’s resignation this morning (Friday).”

Latest

Grosvenorsport agrees iconic sponsorship deal

No alternative text provided

Suspicious betting: TIU investigates surprise Dolgopolov defeat

No alternative text provided

Argyll switches to entertainment focused SportNation.bet

No alternative text provided

GambleAware targets industry support to boost brand awareness

Gaming Products & Services Directory

The essential directory for the gaming industry