GVC Holdings goes live in Russia with bwin.ru

GVC Holdings goes live in Russia with bwin.ru

Tuesday, November 28, 2017 Posted by Joseph Streeter
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“With the Russia 2018 World Cup fast approaching, this is a great time to be launching the first licenced international sports betting offer into the Russian market"

With the support of Rambler&Co, GVC Holdings has confirmed the launch of its Russian market property bwin.ru, the first non-Russian online betting brand to be officially licenced and operated in the country.

bwin.ru offers its clients an innovative product for placing interactive bets. A web based offer for desktop and mobile is now available to customers, with native iOS and Android apps set to be introduced in the near future.

It offers an expanded selection of the most popular Russian events which previously have had limited availability on bwin.com. The odds have been formulated for Russian customers and are highly competitive with other offers in the market.

The partnership, which brings together one of Russia’s largest and most creative online media companies with one of the world’s most popular gaming brands, will be amongst the first licensed online betting services offered in Russia, and it is anticipated it will take a leading position in the market.

Jay Dossetter, head of media relations at bwin, told TotallyGaming.com: “With the Russia 2018 World Cup fast approaching, this is a great time to be launching the first licenced international sports betting offer into the Russian market. Thanks to our rich heritage in partnering with many of the biggest names in European football, the bwin name has great international recognition.

“Our cutting edge technology and DIGITAL BETTING’s marketing expertise will provide an extremely compelling offering for Russian punters and we believe there is a huge opportunity to grow the brand as the country prepares for the centre piece in world football.”

Totally Gaming says: This launch can be pivotal in the growth of bwin; the Group can inevitably thrive as it expands into this new territory by fully utilising the summer’s World Cup. The launch not only affirms bwin’s status as a market leading operator, but also emphasises the changing regulatory requirements in Russia.

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