Give daily fantasy players the games they already love - FantasyBet

Give daily fantasy players the games they already love - FantasyBet

Wednesday, November 4, 2015 Totally Gaming
Fantasybet has launched through Viral in the UK

FantasyBet wants to offer customers the traditional fantasy games they love, with the added excitement of daily play, after launching through platform provider Viral in the UK. 

The daily fantasy sports (DFS) operator has seen other companies attempt to entice new customers by changes to scoring systems, despite fantasy football having been popular among millions of UK players for more than two decades.

FantasyBet’s Eirik Bjørklund told TotallyGaming.com that its offering reaches out to long-standing players, but offers the immediacy of new games each matchday – with innovations such as ‘Flash Mode’ giving managers just three minutes to set up and submit a team.

“Others are trying to re-invent the fantasy football concept within the daily format by introducing new scoring systems or new player pricing,” Bjørklund said. “However, FantasyBet is applying all the concepts people already know to make the transition from traditional fantasy to daily fantasy as smooth as possible.

“All those who have been playing season-long Fantasy Premier League for years knows does not have to re-learn anything to enjoy the games at FantasyBet. The game is basically the same as before, only with a fresh start every single game week.”

FantasyBet has already launched in the UK, and offers weekly games on the English Premier League and Championship, Spanish La Liga and Norwegian Tippeliga. Bjørklund told TotallyGaming.com that more leagues and games will be rolled out during the coming months, with “thousands of guaranteed prizes every week”.

Viral, the licensed white label multi-channel casino and betting solutions provider, announced the launch of FantasyBet in the UK after it was awarded a pool betting license in the country.

Daniel Eriksson, chief executive of Viral, said: “We are delighted to be working with FantasyBet. Season-long fantasy football has been popular for many years, but short-term fantasy sports and social gaming products that typically last for one game week are growing in popularity.

“With us, FantasyBet was connected to a modular platform and our API connection technology was a key element in making the integration work smoothly, which demonstrates the versatility of our technology platform.”

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