GamingBattleground EiG Launchpad profile

GamingBattleground EiG Launchpad profile

Thursday, October 13, 2016
Taking the fight to eSports

Taking on the issue of skin gambling head on is the latest of our EiG Launchpad contenders, GamingBattleground, which is utilising a “virtual economy” business model where users get virtual points that can be exchanged for goods from an online shop.

Chief executive and founder Luka Ciganek points out that the model is slightly different from skin gambling because the players are wagering on their own skills as a gamer. The better you are, the more you can win.

The VC-backed business provides either standalone solutions or can integrate with other platforms and Ciganek says the approach differs from competitors which are offering custom-built websites.

“We took a different approach with licensing,” he tells TotallyGaming.com. “We provide a whole solution to the casinos with our know-how of the industry and support. We have already built our relationships with game developers in order to connect with their games via an API. That takes time, experience and results to prove you are building something valuable. In addition to this, we have an all-time fully-functioning solution that gives us the possibility to run high-quality tournaments anytime, even if the developer restricts the API.”

That knowledge of the space is extensive. Ciganek himself is a semi-professional World of Warcraft player and a long-time clan leader and is connected with the top business eSports professionals. Meanwhile, his business partner has organised online tournaments for years and is the company ‘gamer’. She is also connected with most of the main eSports organisations and works for years with eSports influencers.

Ciganek has seen from the inside how the skins gambling situation developed and points out that growing markets such as eSports often exist initially in an unregulated space. “When significant money is generated then the questions arise if something is wrong with the way the money is made,” he says. “It was raised here when people saw that under-aged kids are actually gambling without restriction. The industry is getting regulated, this is just a start, but it is also getting bigger and maturing.”

He concludes by saying the company’s appearance at EiG is all about showing how an entry into the eSports sector is easier for a betting company than might be supposed. “Our goal is to show new technology which can be monetised fast,” he adds.

Totally Gaming says: There are two eSports entries among this year’s Launchpad participants – with GamingBattleground joining PVP.ME on the roster - so it will be interesting to see how they are viewed by the EiG audience. Gaming Battleground certainly has an interesting model.

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