GambleAware CEO states the need for 'industry-wide approach to public education’ on responsible gambling

GambleAware CEO states the need for 'industry-wide approach to public education’ on responsible gambling

Friday, October 20, 2017 Posted by Joseph Streeter
Etches was reacting to the recent Revealing Reality report

Responding to the recommendations of the recent Revealing Reality report, the CEO of GambleAware, Marc Etches has stated the need for a ‘new industry-wide approach to public education’.

The report, which Etches described as ‘a clear wake up call to the industry’ revealed that many betting shop staff members had received insufficient training in how to promote responsible gambling in their day-to-day jobs. Furthermore, it  found that very few have the confidence to communicate effectively with customers on how to minimise the risks of gambling, and at worst, could inadvertently encourage customers to “chase their losses” or develop flawed “winning strategies".

It also stated that relevant responsible gambling tools and interventions should be integrated further and more consciously into the daily running of a betting shop. The report went onto add that operators should ensure that responsible gambling messages are  appealing players and are not undermined by other sales or marketing messages.

Etches emphasised the importance of the industry response to the report, telling TotallyGaming.com that: "We hope the industry will build on this exercise and continue to raise awareness all year round of the risks of gambling and the advice and treatment available through BeGambleAware.org.”

Etches added: “There is certainly additional benefit from a concentrated effort within a single week. Our recent research in partnership with the Industry Group for Responsible Gambling has highlighted opportunities to improve messaging to players. As we move forward to pilot the recommendations of the Revealing Reality report, we would aim to integrate future such weeks with a new industry-wide approach to public education."

Social responsibility and open discussion about the tools available to encourage responsible gambling have been at the forefront of the industry's focus for the past week as it undertook the first ever Responsible Gambling Week. The initiative, which was widely regarded as a successful first step in affirming the commitment operators for prioritising consumer welfare over short term profits, was the largest ever industry initiative specifically for raising awareness for safer gambling. 

Totally Gaming says: When responding to reports like the Revealing Reality report, corroboration and a united approach is the best way forward. There is currently a whole host of innovative tools that are available, it's simply a case of making those at risk of problem gambling aware of these tools, something that reponsible gambling week was extremely benfical in doing.

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