Front Runner sees Mr Green as a long term partner

Front Runner sees Mr Green as a long term partner

Monday, February 20, 2017 Posted by Sam Cooke

Sports channel Front Runner signed up its first sponsor last month with Nordic based betting firm Mr Green coming on board as a partner.

Representing the channel, Ryan Scarratt explained how they saw Mr Green as a perfect fit and how he sees their future together.

Scarratt stated: “We like partners who understand what we are trying to achieve and Mr Green recognised the opportunity to come on board early.  I personally think they are an ideal partner in terms of supporting us in what we want to achieve and also delivers us some interest from an audience that, as you say, sits outside of the norm.

“Mr Green is also able to reinforce themselves as a market leader by getting in front of 19 million homes each day, so I think this is working well for them too. With all this in mind, and our plans for the future, our hope is that Mr Green will become a long term partner for Front Runner.”

Front Runner prides itself on being the only free to air sports channel in the UK, it’s available on Freeview ch.91 and Sky 468, and Scarratt responded to a question on why they’ve avoided the increasingly popular digital subscription model.

He said: “TV still provides the simplest interface to get pictures in front of an audience, and it is understood whether you are aged seven or 77. Putting our service behind a paywall, for the majority of viewers, puts a barrier in the way when the fundamental principle of our channel is to be inclusive, of all sports and all fans.

“So we’re really pleased to say that Front Runner is a free channel for sport fans to enjoy – and our approach is working. Niche sports are getting the broadcast hours they rightly deserve and fans are really welcoming the free television coverage.”

Totally Gaming says: Front Runner will be giving ‘niche sports’ a great platform on which to get some airtime and exposure. It’s something fans of the likes of MMA, motorsports, poker and more are likely to fall for. Mr Green evidently have a strong marketing team in place because getting in early with the free to air channel makes a lot of sense.

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