Football DataCo launches new partnerships to increase integrity

Football DataCo launches new partnerships to increase integrity

Tuesday, November 14, 2017 Posted by Joseph Streeter
This new partnerships will see all parties working together to develop a bespoke intelligence network

Football DataCo, the official data rights holder of all the professional football leagues in England and Scotland, has announced an integrity agreement with Genius Sports and Perform Group.

The Genius Sports and Perform partnership is the first time that two leaders in sports data and technology have joined forces to protect the integrity of sport. It is a partnership that will enable all the professional league and cup competitions in England and Scotland to benefit from two highly sophisticated bet monitoring systems, identifying unusual or potentially suspicious patterns occurring in global betting markets for over 5,000 football matches per season.

This technology will monitor all odds movements across 14 different competitions in English and Scottish football. This includes not just the core Premier League, EFL and Scottish Professional Football League matches, but also the English and Scottish FA Cups and steps 1-4 in the English National League.

The agreement marks a significant expansion of Football DataCo’s existing integrity monitoring provision, launched in 2014 with Genius Sports.

This new partnership will see all parties working together to develop a bespoke intelligence network, capitalising on Perform Group’s and Genius Sports’ extensive industry expertise and resources. It will facilitate the development of a unique intelligence database and analytical capability that will provide Football DataCo, the Leagues and the Football Association with greater visibility and protection against threats to their integrity of their competitions.

Genius Sports and Perform Group will also work together to deliver a series of educational workshops aimed at arming players, officials and league and club executives with the knowledge to identify and avoid match-fixing’s growing threat.

Steven Burton, Managing Director of Genius Sports, told TotallyGaming.com: “Our extended partnership with Football DataCo provides a greater level of protection to the integrity of English and Scottish football than ever before. The growing threat of match-fixing must be met with three key elements: technology, education and intelligence. This ground-breaking initiative does exactly that and are proud to play a leading role.”

Totally Gaming says: Utilising the data available is of the utmost importance in ensuring improved integrity in sport. Should progress be achieved in the battle against match fixing, it’s vital that there is a key focus on technology, education and intelligence, something that this trio of companies can undoubtedly provide.

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