Off to a flyer: Football season leads to BetTracker download burst

Off to a flyer: Football season leads to BetTracker download burst

Monday, October 2, 2017 Posted by Joseph Streeter
The app is currently available in more than 2,000 shops around the UK and Ireland.

Downloads of Playtech BGT Sports’ BetTracker product have more than doubled since the start of the football season, according to the leading supplier of Self-Service Betting Terminals (SSBTs).

The app, which allows retail customers to track and cash-out bets on their mobile devices which have been placed on the company’s in-shop SSBTs, even without an account, is currently available in more than 2,000 shops around the UK and Ireland.

Set to go live on the GooglePlay store, it has recently seen a surge in popularity with more than 30,000 bet tickets scanned and transferred to the app since the season began.

John Pettit at PBS told TotallyGaming.com: “BetTracker continues the evolution of the retail betting proposition and it’s great to see our various partners’ customers enjoying the extra dimension it offers.

“These download and usage figures have proven the concept and with more features to be added in the near future, we’re sure customers will continue to use BetTracker.

“With the addition of Google Play Store functionality, we predict a very bright future for the product and the retail bookmaking industry.”

BetTracker was first launched with BetFred in May 2017, before going live with JenningsBet, Boylesports, and David Pluck in July.

It has subsequently been deployed by independent operators Joe Jennings, Corbetts, Chisholm, and Sean Graham.

The app, which is available on Apple and Android devices and is bespoke to each operator, allows customers to scan their sports bets to their mobile devices after placing them in-shop on a PBS SSBT.

They are then able to monitor the progress of their bet tickets via visualisations and scoreboards and cash out if they choose, before returning to any of the retailer’s outlets to collect their winnings.

Totally Gaming says: The innovation of this technology can help the popularity of SSBTs soar, especially as they don't require customers to sign and have an account. Furthermore, with punters constantly looking to interact with their phones whilst betting, the use of an app that integrates phones into the use of the terminals can increase customer retention for shops.

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