Finnplay to target sportsbook customers under BetConstruct deal

Finnplay to target sportsbook customers under BetConstruct deal

Friday, October 3, 2014

Martin Prantner, the chief executive of Finnplay, has told TotallyGaming.com that the online and mobile gaming software provider is to use a new integration agreement with BetConstruct to target more customers in the sportsbook sector.

Under the agreement, Finnplay will re-sell BetConstruct’s managed sportbooks services to its own customers.

Prantner told TotallyGaming.com that plans are likely to progress quickly and expects Finnplay to go live with the sportsbook with two international customers before the end of October.

“The deal with BetConstruct will improve the business of Finnplay since now we can also offer a sportsbook on our platform as part of our offering,” Prantner told TotallyGaming.com.

“This means we can also target customers who are primarily interested in a sportsbook solution and not only in casino or gaming.

“Sports betting continues to be one of the fastest growing products in the online gambling market and is proving to be the core to the success of the betting and gaming industry.”

BetConstruct will be the latest third-party software to be integrated into Finnplay, with the company already boasting partnerships with the likes of Ezugi and BetSoft Gaming.

Suren Khachatryan, chief executive of BetConstruct, added in a statement: “With the recent Fifa World Cup and accelerated growth in mobile sports betting, demand is at an all-time high for scalable and customised sportsbook software to allow operators to innovate and differentiate their brands.”

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