ESSA boosted by Russian betting giant

ESSA boosted by Russian betting giant

Thursday, June 30, 2016 Totally Gaming
Fonbet has become ESSA's 20th member

ESSA said its service will gain “significant value” after Fonbet, Russia’s biggest sports betting operator, joined the integrity group.

Fonbet, which has become ESSA’s 20th member, was the biggest operator in the Russian retail and online market in 2014 with 1,180 betting shops (21 per cent market share) and 2.5 million monthly visits to its website. Fonbet served over a million customers from more than 50 countries, and was the official betting sponsor of this year’s Euroleague Final Four, won by Russian team CSKA Moscow.

“I am delighted that Fonbet has teamed up with ESSA,” said Khalid Ali, secretary general of ESSA. “It is a major player in the Russian betting market and it will add significant value to our alert system, benefiting our wider membership and integrity partners.

“Fonbet joins other responsible betting operators intent on driving fixers and cheats out of their markets; the options for corrupters continues to diminish as ESSA’s membership and global information sharing network grows.”

Alexandra Sergeeva, chief marketing officer of Fonbet, added: “We have been very impressed by ESSA’s systems and professional operation. It continues to play an important role for our sector not just as an effective alert mechanism, but also defending operators at major policy forums.

“Fonbet recognises the importance of this and the clear advantages of being part of an organisation of that stature. We are delighted to have been accepted as a member of ESSA and look forward to playing a full and constructive role.”

TotallyGaming.com says: “ESSA’s latest addition could be one of its most important, with Fonbet’s decision to join certain to improve standards of monitoring.”

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