Diversity: 12BET dances to new tune with table tennis sponsorship

Diversity: 12BET dances to new tune with table tennis sponsorship

Thursday, August 31, 2017 Posted by Luke Massey
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12BET is the Official Betting & Gaming Sponsor for the Team World Cup

12BET has diversified its sponsorship portfolio by signing a deal with Table Tennis England and the International Table Tennis Federation (ITTF) for the ITTF Team World Cup 2018.

The Europe and Asia focused operator has become the Official Betting and Gaming Sponsor for the event, which takes place at the Copper Box Arena in London from February 22-25.

The 2018 Team World Cup will feature 12 of the world’s best teams in both the men’s and women’s events, including continental champions as well as world and Olympic champions.

Rory Anderson, a spokesman for 12BET, told TotallyGaming.com: “Football remains important to us; this season we already have deals with Arsenal and WBA in place.

“However, we felt it was important to diversify. We have enjoyed some great exposure at the recent BWF World Championships, and are very much looking forward to the Table Tennis Team World Cup for which we are the exclusive betting and gaming partner.

“Our feeling is that to partner with events of this calibre, i.e. World Championship status, really helps to generate the brand awareness, trust, and viewing figures in key territories that will lead to meaningful response.”

Totally Gaming says: 12BET has boosted its portfolio by partnering with the ITTF Team World Cup 2018, an event expected to be picked up by an “impressive number of global broadcasters”. This is further evidence of the operator’s diverse approach, having just sponsored the successful Badminton World Championships in Glasgow.

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