Diversification key for SIS

Diversification key for SIS

Monday, February 15, 2016 Totally Gaming

SIS commercial director Paul Witten has hailed the company’s diversification strategy after the supplier of products and services to the online and retail betting markets showcased a range of new products at ICE Totally Gaming in London earlier this month.

SIS reported “unprecedented demand” for its new products, including on-demand racing games encompassing horseracing, greyhound racing, cycling and novelty-themed editions.

There were also a “significant number of enquiries” for the SIS Stream platform, which offers streaming solutions as well as exclusive content such as BAGS greyhound racing coverage on an international basis.

SIS Trading Services was also presented to ICE attendees, offering bespoke prices on UK, Ireland, French and international horse racing along with other sports and events, while the company provided a sneak preview its Horses In-Running data capabilities.

“Our aim at ICE was to showcase to current and prospective customers how our new, innovative and exciting products can be tailored to the needs of any bookmaker,” Witten said. “It was great to see our products gaining real traction and enthusiasm from operators at ICE.

“SIS Stream, our versatile, low latency streaming service, continues to be well received by operators worldwide, and we are now truly a ‘one stop shop’ for operators globally, who are looking to optimise their betting and gaming customer experience.”

In September, Nigel Stocks, SIS’s new chief financial officer, told TotallyGaming.com that he wanted to help the data services provider to expand.

“Having researched SIS I was already aware of its history and prestige within the betting world,” Stocks said. “What has impressed me is that SIS is now evolving new products and services to extend its offering in the market and the future looks bright for the company.”

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