Centrebet back from dead and relaunched for high-level punters

Centrebet back from dead and relaunched for high-level punters

Tuesday, January 10, 2017
Centrebet has been re-positioned as the ‘home of serious race betting’ in Australia

The CEO of William Hill Australia has described the relaunch of the Centrebet website and app as ‘a great day for the Australia punter’ who wants the best price on the market.

William Hill Australia demonstrated its multi-brand strategy by confirming the relaunch of Centrebet as a premium, best odds service with the highest available limits on Australian metropolitan horseracing and major sporting events.

CEO Tom Waterhouse said: “This is a great day for the Australian punter and for betting. Centrebet is the only option for all punters who want the best price and the only place the professionals can get a big bet on."

Centrebet will aim to beat the best overall prices on race days in Sydney, Melbourne, Adelaide, Brisbane and Perth. The operator has also committed to market-leading limits for punters who had their accounts restricted or closed by Centrebet competitors.

Unlike these competitors, such as Tabcorp and Ubet, Centrebet will be accommodating punters who wish to bet on Brisbane, Adelaide and Perth racing by guaranteeing that its market leading limits will apply in these jurisdictions as well.

Totally Gaming says: The move to revive Centrebet will be a surprise to many industry players, as William Hill governance had previously stated that it would only operate within the Australian market through its core brand. However, Tom Waterhouse has changed his stance by re-positioning the brand as 'the home of serious race betting' in the country.

Latest

In-race data: The £500m opportunity

BetStars strengthens marketing approach with Fresh8 tie-up

21Bet unveils Gloucester Rugby tie-up

21Bet unveils Gloucester Rugby tie-up

BetStars strengthens marketing approach with Fresh8 tie-up

In-race data: The £500m opportunity

1on1 - Carlo Scappaticci - Rethinking esports betting with ESP.Bet

Gaming Products & Services Directory

The essential directory for the gaming industry