Betway responds to new Labour policy

Betway responds to new Labour policy

Monday, September 11, 2017 Posted by Joseph Streeter
There are currently nine Premier League clubs that are sponsored by betting operators

The shirt sponsor for West Ham United, Betway has responded to the new policy of the Labour party to ban gambling companies from appearing on football shirts.

The plan, which was unveiled by Labour’s deputy leader Tom Watson, could be the first of a series of new Labour policies aimed at curbing the rise of gambling in the UK.

Watson said: “Shirt sponsorship sends out a message that football clubs don’t take problem gambling among their own fans seriously enough. It puts gambling brands in front of fans of all ages, not just at matches but on broadcasts and highlights packages on both commercial television and the BBC.”

Currently, Football Association rules mean youth teams can’t be sponsored by gambling firms, however Labour’s deputy leader believes that there are insufficient safeguards in place with regards to protecting minors from exposure to gambling.

However Betway has defended the protection that is in place to safeguard minors from gambling, Anthony Werkman, Marketing and Operations Director of Betway Group told “Among the numerous measures we have in place are comprehensive KYC checks to identify age and location, as well as sophisticated algorithms that proactively monitor customer behaviour patterns so we can intervene if there are any causes for concern.

“At Betway we pride ourselves on providing our customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment.”

Totally Gaming says: Research into the gambling industry provides enough proof that betting operators put in extensive effort to ensure that minors are protected from gambling. The crossover between the gambling industry and and football clubs is a natural one, halting the sponsorship of football clubs by betting operators is likely to do very little in the way of helping problem gambling. This proposal comes in anticipation of the government's review of fobts, however research provides enough evidence that gambling operators put in extensive effort to ensure minors are not exposed to gambling.



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