BetVictor and Timeform step it up a gear for racing coverage

BetVictor and Timeform step it up a gear for racing coverage

Thursday, October 13, 2016 Posted by Andy McCarron
Paddy Power Betfair's B2B brand is providing more to BetVictor

BetVictor has improved its horse racing product via an expanded relationship with Timeform, part of the Paddy Power Betfair Group, to include live streaming of South African racing.

For the average BetVictor punter there is far less general knowledge about the South African racing scene as there is the UK and Irish ones, and this partnership seeks to amend that.

BetVictor’s head of sportsbook Product Eoin Ryan told TotallyGaming.com: "We have recently added a live streaming service for our South African racing product and once we were in a position to add Form and Tips from Timeform we were keen to do so. It puts our South African content on a par with our UK and Irish racing and provides customers with all of the data they need to make an informed choice.

“We see it as crucial for the future success of the product as there is a much lower level of knowledge of the formbook for South African racing in general.

“However, there's a lot of racing offered from South Africa and it’s very important for us, especially around quiet times on the UK domestic front and during the winter months when the schedule can often be weather affected. Timeform have developed a very nice product and were the obvious partner for us, given our longstanding relationship."

Timeform’s Mark Fellows stated: “Timeform South African data provides the richest, most detailed analysis in the UK market. The race predictions harness the knowledge of our team of analysts to arrive at a product that is independent, credible but most importantly bet-inducing.”

This new feature follows on for a successful year in BetVictor’s rebrand and ongoing ‘Simple As’ theme. It also added Betfinder and Lengthen The Odds in recent times, and its Million Pound goal campaign for Euro 2016 was well received.

Totally Gaming says: Racing punters will likely consider BetVictor as one of their main go tos following this impressive add on which means they’ll be able to view a huge amount of South African races on site, and have access to stats and form as well.

Latest

Grosvenorsport agrees iconic sponsorship deal

No alternative text provided

Suspicious betting: TIU investigates surprise Dolgopolov defeat

No alternative text provided

Argyll switches to entertainment focused SportNation.bet

No alternative text provided

GambleAware targets industry support to boost brand awareness

Gaming Products & Services Directory

The essential directory for the gaming industry