BetVictor aims to expand "social reach" through Ball Street

BetVictor aims to expand "social reach" through Ball Street

Monday, November 30, 2015 Totally Gaming
BetVictor's 'The Weekender' will be produced by the social media specialist

BetVictor has expanded its content offering through a deal with social media company Ball Street.

The betting operator’s ‘The Weekender’ show, which will be aired on video-sharing website YouTube, will be produced by the multi-platform network. BetVictor will also own and sponsor ‘Preview’ across Ball Street’s influencer community.

Through more than 16,000 Twitter followers and a network of other popular platforms, Ball Street attempts to connect brands with what it calls “true fans”.

“We are delighted to be working with BetVictor, they understand the benefits of working with and empowering a genuine community of influencers,” said Matt Wilson, co-founder of Ball Street. “Eager anticipation of the weekend action is what BetVictor, our fan channels and football fans have in common so this is a partnership in which everybody wins.”

Ball Street has worked with organisations such as Google/UEFA, Virgin Media and Vauxhall, and its pundits include former Arsenal and England footballer Ian Wright.

Paul Lopez, head of social media at BetVictor added; “Ball Street has a truly original way of working.Their creativity, social reach and network of influencers gives us the ability to deliver an engaging and interactive format that will help build our community and drive deeper levels of engagement around the BetVictor brand.”
 

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