Better Collective continues European expansion with Pull Media acquisition

Better Collective continues European expansion with Pull Media acquisition

Friday, September 22, 2017 Posted by Craig Davies
Follows developments in the UK and Germany earlier this month

Better Collective has continued its September growth with the purchase of French digital firm Pull Media.

Marc Pedersen, director of business development, told TotallyGaming.com:  “Pull Media is a company with a good performance - and very high potential, and with the talent in place in Paris we are expecting a significant growth moving forward.

“Pull Media and BC have very strong synergies, where together we can lift the performance. I can’t dig into details - but I am very excited about the mutual synergies.

“In France we are now market leaders, which is of course very exciting. Adding to this, due to Pull’s ability to efficiently enter new markets, we will now have a stronger global presence. This presence will surely be extended in the future.”

Expanding on other acquirements this month, CasinoLounge.co.uk in the United Kingdom and WettPortal.com in Germany, marketing affiliates detail that they have obtained over 200 sites, most of which relate to sports betting.

John Samson, CEO of Pull Media, said:  “Following 7 years of steady growth internationally, Pull Media needed to go to the next level. With the help of Blueprint Partners we looked for consolidation partners and Better Collective came as the perfect fit for us, notably in terms of working synergies and company cultures. Our team is really excited to share best practices, tools and betting services within the new group.”

Totally Gaming says:  This is another major step in Better Collective’s expansion strategy, a point Jesper Søgaard, Founder and CEO of Better Collective, emphasizes:  “ We will be able to effectively grow the whole of Better Collective's network becoming one of the strongest players in the highly competitive affiliate market.”

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