Better Collective acquires leading German betting platform

Better Collective acquires leading German betting platform

Thursday, September 7, 2017 Posted by James Walker
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The Wettportal sites will be run through the newly acquired SportFreunde office in Austria

Better Collective, the award-winning developer of digital platforms for betting tips, bookmaker information and iGaming communities, has further expanded its presence in the German-speaking market with the acquisition of WettPortal.

Following on from its acquisition of SportFreunde in June, Better Collective continues to target the German speaking market as a key region, and have moved quickly to secure the established sports betting affiliate.

To ensure synergy across its platforms, the Wettportal sites will be run through the newly acquired SportFreunde office in Austria – now, Better Collective GmbH.

“We expect to integrate the content and business part of the operations within next few weeks,” Michal Kopec, head of M&A at Better Collective, told TotallyGaming.com. “Wettportal is built on unique CMS and technology that we are integrating over the next months.

“We have a busy and ambitious schedule for further M&A activity. You will surely hear from us soon. We are committed to further expansion and growth across markets and verticals.”

Totally Gaming says: Established in 2001, WettPortal has become a major brand within the German-speaking market, making it ideally positioned for Better Collective’s overarching strategy. This latest deal brings an established betting platform into the Better Collective fold, and the company is set to benefit from WettPortal’s market experience and insight that comes from years of activity in the market.

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