BetStars strengthens marketing approach with Fresh8 tie-up

BetStars strengthens marketing approach with Fresh8 tie-up

Friday, July 21, 2017 Posted by James Walker
The deal will allow the operator to deliver targeted advertising campaigns to its customers

BetStars, the online sports betting brand of PokerStars, has signed a new deal with advertising and marketing specialist, Fresh8 Gaming.

The deal aims to to help promote targeted sports betting adverts for use within BetStars’ marketing campaigns.

The technology provided by Fresh8 will allow the operator to send personalised adverts to both individual users and player segments.

The campaign will initially focus on the UK, but BetStars said it would later roll out the initiative across Europe.

Discussing the partnership, Andrew Sharland, managing director of Fresh8 Gaming, told TotallyGaming.com: “Auto generating marketing assets saves huge amounts of time, allowing marketers to focus on marketing and less time creating and distributing campaigns.

“Machine-optimised marketing is the future, and the Fresh8 technology allows for personalised marketing at scale.”

BetStars managing director, Zeno Ossko, added: “We were looking for a partner that could deliver effective campaign promotions.

“The real-time automated application of the Fresh8 platform means we can ensure a highly relevant marketing campaign wherever we advertise. We’re looking forward to see what Fresh8 can deliver.”

Totally Gaming says: This new partnership with Fresh8 will allow BetStars to deliver personalised campaigns to its growing user base – not only saving the operator valuable time, but also ensuring its customers receive offers that are relevant and attractive to each individual.

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