BetStars hopes to cash in through French launch

BetStars hopes to cash in through French launch

Thursday, June 16, 2016 Totally Gaming
Eric Hollreiser hopes the single wallet option will encourage French poker players to wager through BetStars

BetStars has completed its second European launch in less than a month after beginning operations in the soaring French market.

The beta version of BetStars.fr is now available via desktop and iOS and Android mobile devices, and comes during a period of growth for the French betting sector, especially as the Uefa Euro 2016 national football tournament is currently taking place in the country.

The launch in France – BetStars’ third - comes just three weeks after the Amaya brand began operations in Italy, and less than six months since it debuted in the UK. Eric Hollreiser, vice-president of corporate communications at Amaya, said he believes the single wallet for poker and betting will appeal to many French gamblers.

"The launch of BetStars.fr means that French customers have a safe, secure and convenient place to bet on sports," Hollreiser said. "As we roll out our offering in different countries, we can see that the crossover between poker players and sports bettors is strong. We look forward to offering our French customers this seamless experience just in time for Euro 2016."

BetStars said the initial offering will include seven sports, with further markets and in-play options to be added “in coming months”.

The current beta version offers seven popular sports for customers to bet on, with plans to grow the range in coming months. Customers will soon be given the choice of a wide array of betting markets and in-play options that sports bettors around the world have come to expect from a world-class online sports book.

Figures released by regulator ARJEL found that French gambling operators are taking an average of almost €5m ($5.6m) during each match at Euro 2016.

TotallyGaming.com says: “BetStars continues its roll out in the major European markets. It is late to the party for Euro 2016, but there are still dozens of games to be played.”

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