Betradar unveils plans for summer football bonanza

Betradar unveils plans for summer football bonanza

Thursday, April 14, 2016 Totally Gaming
Special editions of Live Sports Centre will be released ahead of Euro 2016 and Copa America Centenario

Betradar is to release special editions of its Live Sports Centre white label platform ahead of this summer’s key football events, Uefa Euro 2016 and Copa America Centenario.

As well as the established statistical information, the enhanced editions will cover all pre-match, post-match and live facts during the national football tournaments in France and the US.

The gambling services provider’s product will also include new features such as the ‘Betting stimulations’ widget, where questions and interesting statistical facts are presented live during the matches to “give punters the momentum and the confidence they need to place another bet”. Betradar said that social media feeds from players and teams will be embedded into the product to expand the product further.

“Fans have been waiting for the kick-off of those two soccer festivals for months,” said Lorenzo Caci, sales director at Betradar. “They expect something special, and that’s where we come in.

“Without having to invest a lot of time and resources into developing a tournament specific offering in-house, our clients can spoil their customers with a product that is fast and reliable and informs them in their native language about everything that’s relevant.”

TotallyGaming.com says: “A huge increase in the number of games at this summer’s two major football tournaments means there are big bucks to be made for those operators that can attract punters. Innovation and improved offerings will be key in enticing punters on both sides of the Atlantic.”

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