Betfred’s retail agreement with PBS gets BetTracker boost

Betfred’s retail agreement with PBS gets BetTracker boost

Monday, June 19, 2017 Posted by Luke Massey
Betfred has extended its contract with the omni-channel provider

Playtech BGT Sports (PBS) has marked the extension of its Self-Service Betting Terminals (SSBTs) agreement with Betfred by releasing its BetTracker product across the bookmaker’s retail network.

PBS has taken advantage of the new SSBT deal, which will include the provision of more than 2,800 terminals to 1,700 shops by the start of the new football season in August, by pushing its innovative mobile product across Betfred’s entire retail estate.

BetTracker allows in-shop customers to transfer sports bets to their mobile devices, track their bets and cash out back to the terminal, appealing to those who are reluctant to divulge personal information and communication details by signing up for online accounts, but still want to access some of the features available to online players.

John Pettit, PBS’ UK, Ireland and Australia managing director, told TotallyGaming.com: “Betfred’s retail offering and strategy is in line with our own, as we both aim to innovate and use the latest in technology to ensure the high street shop remains relevant and continues to attract new customers.

“Our SSBTs have proven extremely popular with Betfred’s existing customers and our own research has indicated that there is demand for online features such as BetTracker to operate alongside the terminals. Playtech BGT Sports will continue to develop products that digitise the retail space for the benefit of retail customers.”

Totally Gaming says: PBS has built on an existing deal with Betfred by agreeing to supply an additional 570 terminals to the UK-based bookmaker. However, it is the BetTracker announcement which catches the eye, as PBS continues its quest to digitise and further monetise the retail space.

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