BetBright on giving back to horse racing

BetBright on giving back to horse racing

Friday, March 10, 2017

BetBright announced this week that the winning BetBright Cup captain will receive a £10,000 donation to the Injured Jockeys Fund of their respective country on their behalf.

Gestures like this by bookmakers are great to see and good for all parties involved. We spoke to Conor White, Marketing Communications Manager at BetBright, to check in for more information ahead of a busy few days on the horse racing calendar at Cheltenham next week.

He told Totally Gaming about how important it is for bookmakers to make gestures like this particularly in horseracing: “I think in an industry such as horse racing where the dangers are so real it’s important to recognise the amazing work organisations such as the IJF and IIJF do in their field. Last year the proceeds from our preview night went to the IJF, as they will this year but we’re keen to increase our level of commitment and the BetBright Cup offered a great opportunity to do this.”

When quizzed on whether gestures like this help to alter the negative public perception of the industry, he stated: "I’m not sure to be honest, the public perception is what it is but the reality is BetBright is made up of passionate sports fans, as I would imagine, are other bookmakers. I don’t believe any would disagree with how worthy a cause this is or the necessity for such organisations. And I’m not sure most reasonable members of the public would make that case.

“We want to see the best racing possible in the same way the punter does and this is intended as an acknowledgement of the organisations that support the athletes within the sport.”

Totally Gaming says: BetBright is a bookmaker with a big stake in horse racing and it’s good to see them giving something back to those that give so much to the sport.


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