Australian ad code already out of date – Tabcorp

Australian ad code already out of date – Tabcorp

Monday, May 9, 2016 Totally Gaming
AANA said it has received input from a wide range of industry stakeholders

Tabcorp has dismissed a new self-regulatory code overseeing gambling advertising in Australia.

The operator has questioned the relevance of the code, announced by the Australian Association of National Advertisers (AANA), saying it was not a replacement for a clearly defined national legal and regulatory framework.

The AANA has been working on the code for several months, saying it had received input from a wide range of industry stakeholders including government, wagering companies, media and academics.

A Tabcorp spokesman told website Mumbrella that it feared operators would not be bound by rulings, and suggested the new code was actually of little benefit due to changes in state ad laws and federal regulation regarding in-play betting.

“We are sympathetic to concerns about the proliferation of wagering advertising and recognise that the excessive levels of advertising are in nobody’s interest,” the spokesman said.

“Our position is that wagering advertising is best dealt with through a national and consistently applied legal and regulatory framework, rather than through a self-regulated code, which does not have broad endorsement.

“The Federal Government has made it clear that online in-play betting on sport is illegal. Despite that some wagering operators are not complying. This sort of behaviour raises questions about whether the code will be adhered to in any case.”

AANA chair Matt Tapper said the new code would provide a robust self-regulatory framework for the industry and a channel for the public to raise concerns.

He said: “The new code responds to community expectations that are specific to the content of wagering advertising and provides the public with a transparent and easily accessible complaints procedure via the single point of the Advertising Standards Bureau.”

TotallyGaming.com says: “While AANA’s code seems to have been created with the best of intentions in mind, its usefulness must be put into question by the time of its launch. The accuracy of Tabcorp’s negativity can only be judged following the first occasions that gaming companies fall foul of the AANA code.”

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