Aspire: Cutting out the middleman and reaping the benefits

Aspire: Cutting out the middleman and reaping the benefits

Wednesday, October 25, 2017 Posted by Luke Massey
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The platform provider is preparing to launch a new sportsbook

Platform provider Aspire Global has described the benefits of its extensive in-house services, as it continues preparations for the launch of its new sportsbook.  

Rather than having to acquire the services of a third party, the Malta-based firm can use its own platform, which presents several logistical advantages over rivals.

Morten Hauge, Aspire Global’s newly-appointed Head of Sports, explained to TotallyGaming.com: “Working with established platform providers does brings a lot of advantages, but having it all under one managed solution saves you an incredible amount of time and money. You also get the right decisions taken for you in areas where you might not have the best knowledge yourself.”

Hauge also described Aspire’s strategy for finalising its forthcoming sportsbook, by saying: "Shaping the sportsbook experience after customer betting patterns is not fully utilized yet, implementing this in all parts of the sportsbook customer lifecycle will be extremely important. Aspire Global will develop and offer some unique features based on this mindset to their partners."

Hauge joins Aspire on the back of twelve years in the iGaming industry, with leading names such as Betfair, Unibet and Betsson. In these positions, his role revolved around creating and implementing a data-driven sports life cycle strategy.

Aspire was founded in 2005, with the concept of allowing online marketing companies to become iGaming operators. The company continues to offer an extensive portfolio of iGaming solutions for its clients.

Totally Gaming says: Aspire has built a reputation around its comprehensiveness, and this has led to a number of advantages over rivals, who regularly find themselves having to work with third parties to offer the services that Aspire has in-house. As Morten Hauge explains, using third parties can offer some advantages as they can offer some new expertise, but the time and money saved by keeping it in-house is invaluable.

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