Asian expansion just the start for 666Bet – CEO

Asian expansion just the start for 666Bet – CEO

Tuesday, September 16, 2014

666Bet’s introduction into the Asian market in the coming months will be just the start of the online betting company’s global expansion plans, according to chief executive Barry Martin.

Martin told TotallyGaming.com that the UK company is keen to expand abroad whilst simultaneously establishing itself in its home market after launching earlier this year.

“The Asian gaming market is central to our expansion plans and we aim to launch there by the end of this year or early 2015,” he said.

“Similar to other successful and rapidly growing gaming brands, 666Bet has ambitious and exciting plans to establish a strong presence in a number of global markets.”

Robert Robinson, the former business development director at online betting company 188Bet, is set to lead 666Bet’s Asian operations.

“We have a senior management team with a huge amount of experience in online gambling,” Martin added.

Earlier this year, 666Bet said that it would initially focus on the UK and “some European grey markets”, with Asia also on the horizon, and the company has committed significant marketing resources towards pushing the brand into its highly-competitive home market.

The company signed up high-profile football manager Harry Redknapp as a brand ambassador to help launch the service through a major advertising campaign and has also signed shirt sponsorship deals with English Premier League football clubs West Bromwich Albion and Leicester City.

“There are a number of things in the pipeline and we will be announcing some new partnerships and sponsorships over the next few months,” Martin added.

“Obviously we are also concentrating on activating our current partnerships, and delivering the best possible service for our customers, so it’s going to be all hands on deck.”

Latest

Shifting from red to green: Using data to address RGSB’s priority actions

Paddy Power strengthens in-shop experience with SIS deal

1on1 - Carlo Scappaticci - Rethinking esports betting with ESP.Bet

Eastern Europe: Opportunities and challenges in the CIS

In-race data: The £500m opportunity

1on1 - Carlo Scappaticci - Rethinking esports betting with ESP.Bet

Shifting from red to green: Using data to address RGSB’s priority actions

Eastern Europe: Opportunities and challenges in the CIS

Gaming Products & Services Directory

The essential directory for the gaming industry