Ad spend soars in Australia

Ad spend soars in Australia

Friday, February 12, 2016 Totally Gaming
Sportsbet spent almost AUS$34m on TV commercials during the year to October 31

Television advertising spend by the main corporate bookmakers in Australia increased by 55 per cent last year as operators sought to further growth in the expanding market.

Figures reported by the Australian newspaper show that AUS$81m (€50.9m/$57.5m) was spent by the big players in the year to October 31, with Sportsbet spending almost AUS$34m of that – up from AUS$20m in the corresponding period of 2014.

The Australian also said that William Hill spent more than $13m, with that figure sure to have risen since as it secured an exclusive advertising package on rights holder Channel 7 during the Australian Open, of which it was the official betting partner.

The figures, which do not include spend by Tabcorp and Tatts and also exclude pay-television advertising, show that Ladbrokes and Bet365 outlaid about $12m and $5m respectively.

Alan Tudge, the federal minister with responsibility for gambling, said that he believes states should do more to curb gambling advertising, highlighting New South Wales’ recent proposals to prevent companies from advertising odds on any sporting event which is less than four hours long.

“The Australian public hates these ads, especially when they are shown during children’s viewing times,’’ the Assistant Minister for

Social Services said. “Many of the state governments are taking stronger measures, particularly with the NSW government having announced stricter advertising standards.”

Separate figures released earlier this week show that Australians lost more per person on gambling than any other country during 2015.

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