2017 has seen the three Finnish gaming operations, Fintoto, Finland’s Slot Machine Association RAY, and Veikkaus, merge into one body under the Veikkaus brand.
The final preparations are being made ahead of the merger between Finnish betting and gaming firms Veikkaus, RAY and Fintoto, chief executive Olli Sarekoski discusses the integration process and outlines his top priorities for 2017
Operators should let the customer decide how they interact with their brand, rather than force them to use a specific channel, according to Jari Vähänen, Senior Vice President of Business Development at Finnish operator Veikkaus Oy.
The Executive Team to make the merger of Finnish operators Fintoto, RAY, and Veikkaus happen in time for next year has been chosen.
The new CEO has been decided for the merged firm comprising lottery operations of Fintoto, slot machine operator RAY and bookmaker Veikkaus.
Operators cannot force customers to switch platforms but must offer them the option of doing so, attendees at ICE Totally Gaming heard today (Tuesday).