Platform solutions provider to the sports betting and iGaming industry, SBTech has announced the appointment of Andrew Cochrane as Chief Commercial Officer.
A new strategic partnership will see NetRefer empower SBTech with its premium Performance Marketing product suite, allowing enhanced management across the supplier’s marketing activities.
Latin America presents a big opportunity for iGaming operators, but Ian Bradley, chief product officer at SBTech, says those eyeing the region must be aware that player preferences and regulations vary widely across countries.
SBTech’s Product Manager Oded Amir says that ProAct, a new Live Chat tool for its Chameleon360 iGaming platform, will help the supplier to boost conversion and engagement.
Data science is a major part of sports betting in 2017 and this relationship is only going to become more involved in every aspect of it, from customer acquisition, to personalisation and product. This ICE Vox session assessed data science with a number of speakers from SBTech to BounceX.
A breakdown of some of the more interesting figures to emerge from the gambling industry in the past seven days.
The panellists on the Italian legacy seminar praised the impact of regulation, but cited the opportunity for continued growth given the relatively low penetration of online and mobile markets.
Sportsbetting supplier SBTech is to showcase its cutting-edge product portfolio at the EiG Expo in Berlin, October 18th - 20th at stand 505.
Former world heavyweight boxing champion Evander Holyfield is at the heart of a new online gaming operation that is named after the title he used during his boxing career.