With only just over a third of the UK population now regarding gambling operators as trustworthy, the industry is facing a challenge to build back faith in its motivations.
Data science is a major part of sports betting in 2017 and this relationship is only going to become more involved in every aspect of it, from customer acquisition, to personalisation and product. This ICE Vox session assessed data science with a number of speakers from SBTech to BounceX.
A debate around the all important millennial generation, how to reach them, how to interact with them and what technologies can do to facilitate this. This talk at ICE featured Stefano Gorgoni, Head of Inbound Marketing, Hero Gaming and Adrian Neilan, a former CEO of the Irish Greyhound Board with...
Lottoland, the operator specialising in bets on the lottery draws from around the globe, has been censured by the Advertising Standards Authority (ASA) for a misleading ad campaign which gave the impression it offered lottery products.
A multi-brand deal with Beehive will enable GVC to automatically create personalised bonusing and marketing messages for its players on an individual basis.
Swedish operator Mr Green was awarded its UK licence back in 2015 and it has recently secured a sponsorship with new sports channel Front Runner TV.
Angus Nisbet, brand director at GalaBingo.com, spoke to TotallyGaming.com about how the new deal to sponsor ITV quiz show The Chase.
The message last week from the CMA that its enquiry into the terms and conditions around free-bet and bonus promotions confirms the industry is in the spotlight, says legal expert
IBM has launched a free white paper predicting what will be the key marketing trends for 2017, with data analysis appearing to be a key challenge for marketing executives.
Senet Group chair Wanda Goldwag believes that the latest survey of gamblers shows that the social responsibility body’s message is getting across to the public