As the new Champion Partner of Borussia Dortmund (BVB), bwin is aiming to leverage the Bundesliga club’s international reach to maximise success of the four-year partnership.
The mobile casino carrying the branding of UK national newspaper Daily Star has been criticised for its TV ad being sexist by the Advertising Standards Authority (ASA).
Betsafe has launched a new advertising campaign in the UK, highlighting a balance between statistics and the passion that enables a sportsman or woman to defy the odds.
UK telecoms operator BT Group (BT) has confirmed that Delia Bushell has resigned from the senior executive role of Managing Director of TV & Sports.
Entourage Sports CEO Paul Brighten praised Ladbrokes for maintaining the success of its association with sports personality Chris Kamara by finding a “sweet spot” which benefits both the brand and the client.
Advertising restrictions in the UK may be a benefit to operators who are failing to convert marketing spend into bottom-line growth
Opportunities abound in the African sports betting market, but entering the continent requires many considerations – from securing solid partnerships to establishing a solid localisation strategy.
Leo Vegas is teaming up with Big Time Gaming and rising internet star Kim Hultman to deliver game-changing betting events for live casino streamers.
From April 27-29, SugarHouse Casino in Philadelphia is being transformed into a football ‘Draft House’, in celebration of the NFL Draft landing in the city.