Problem gambling is moving up the agenda for gambling operators, as new data science techniques open up the possibility not just of a better understanding of what drives gambling behaviours, but also enabling operators to intervene and prevent consumers getting into trouble.
Will Duff Gordon, CEO of Total Performance Data, explains how operators can grow racing revenues by deploying in-race data.
BetConstruct will take Tipsport’s pre-match and in-play sports betting offering to “a new level” after agreeing to provide its live scouting data to the Czech operator.
Bede Gaming is one of a handful of suppliers with the “highest level of security” after being granted ISO 27001 certification by the International Standards Organisation (ISO).
Nick Hill, head of sales and business development at Flow Gaming, says operators must leverage modern tech platforms to make better use of the data they gather.
Data science is a major part of sports betting in 2017 and this relationship is only going to become more involved in every aspect of it, from customer acquisition, to personalisation and product. This ICE Vox session assessed data science with a number of speakers from SBTech to BounceX.
IBM has launched a free white paper predicting what will be the key marketing trends for 2017, with data analysis appearing to be a key challenge for marketing executives.