For affiliates looking to maximise their revenues, offline advertising presents more opportunities than ever.
New betting technologies and data analysis techniques are allowing operators to better understand the wants and likes of their customers.
Gaming Innovation Group (GIG) has taken another step towards building the “largest affiliate network in iGaming” via its marketing subsidiary Innovation Labs.
Malta-based RakeTech Group is the latest industry affiliate marketing stakeholder to expand its services and operations through M&A.
The first Nordic Affiliate Conference is taking place in Stockholm on April 6th and 7th. We spoke to Shona ODonnell, Head of Operations at iGB, about why they decided to extend their affiliate events to Stockholm.
Bet Bonus Code has signed Noel Fehily as a brand ambassador for the Cheltenham Festival and the rest of the 2016-17 National Hunt season.
Gambling Commission CEO Sarah Harrison has told the industry that she has ‘grave concerns’ about the sign up bonuses offered by the industry and that the regulator is working with the Competition and Markets Authority to make sure everything is above board.
A day after GIG reported record results, the company announces its latest acquisition with another affiliate marketing deal to add to its Innovation Labs operation
Over the recent Christmas period, UK bookmakers as a whole are reported to have lost over £100 million due to many popular bets coming through and punters winning big, with some bookmakers losing more than £10 million individually.
Leading Gibraltar based betting operator BetVictor has announced a technology deal with Fresh8 Gaming - the adtech company dedicated to the sports betting industry.