Betgenius has delivered a “truly contextual advertising experience” for SkyBet.it to cut acquisition costs and boost engagement for the Italy-based sportsbook.
GambleAware has launched a trial advertising campaign to promote awareness of problem gambling in the North West and North East of England.
At the C5 Online Gaming Conference in London this week, Jason Chess, partner at Wiggin, argued that advertisers need to avoid contradictions in the judgments they hand down.
Lottoland, the operator specialising in bets on the lottery draws from around the globe, has been censured by the Advertising Standards Authority (ASA) for a misleading ad campaign which gave the impression it offered lottery products.
Complaints against a Unibet ad which suggested that better informed sports-betting customers would have a better chance of winning have bene dismissed by the ASA
Ladbrokes has committed to improving the clarity of its promotional offers, after the Advertising Standards Authority (ASA) upheld a complaint about a ‘misleading’ deposit bonus.
The UK government yesterday widens the scope of previous reviews by adding in a consultation over machine numbers and the potential for harm from gambling advertising
Richard Thorp, commercial director at FSB Technology, believes that a ban on daytime gambling advertising would not necessarily be negative for the general make up of the betting sector.
Coral is to introduce another layer of review to its promotions after the bookmaker fell foul of two Advertising Standards Authority (ASA) judgements in a week.
The challenges of promoting slots based on popular comic book characters has been thrown into sharp focus once again with the latest round of judgements from the UK’s Advertising Standards Authority (ASA).