Exhibitor focus: BBIN - Opening the door to Asia

Exhibitor focus: BBIN - Opening the door to Asia

Friday, February 3, 2017

TotallyGaming.com caught up with first time ICE exhibitor BBIN to find out what the company had to offer visitors to the show in February.

Totally Gaming: What are the biggest challenges for brands looking to enter the Asian market?

BBIN: Most countries in Asia have a long history, and rich cultural backgrounds. It is crucial for foreign companies to understand the behavior of the Asian market and to interact appropriately. These local differences are also reflected in the preference of iGaming products and payment usage.

Because of our extensive experience in the local market management for these years, BBIN has the leading game variants and the most powerful resource in Asia. We offer multiple local payment methods and management system with 24 hrs client services, and supply 12 styles of Live Casino, 30 types of lottery, over 100 kinds of Casino Game and 30000 games of Sports. You also can see many unique elements that fit local preference and culture in our product serious. Complete payment interaction tech and stable server that support huge back system mode operating, make us own the biggest market share in Asia.

TG: What can European operators learn from their Asian equivalents?

BBIN: Asia is a mosaic of different markets, cultures, languages and market opportunities. It is much easier, and cost efficient to utilise the influence from existing portal companies, rather than to start over. Especially in Asia, an area where its differences and distinctiveness are hidden.

Being a new and trying to put themselves on the map in Asia is something that’s really difficult. BBIN is experienced with complete resource, no matter in product, technology or market management. Companies in Europe can see BBIN as the best collaborator of Asia in the field, and we are willing to provide valuable know-how to make the business succeed faster without going through all beginnings of the hassle you can image.

TG: Which countries in particular are the most exciting and why?

BBIN: China, of course! In the aspect of culture, people in China take gaming activity as a part of life. Moreover, market in China is indeed full of potential and worth to be expected due largely to its size, traditional culture and efficiency of information sharing.

If you could choose just one language to operate in then it would be Chinese for sure! Because Chinese tops the list of most popular world languages, with over one billion speakers, and China is a potential market with huge population size and culture elements.

Since founded in 1999, with more than 1,000 professionals all over the world, BBIN constantly creates, researches and develops in the local markets, including China. We can provide the most valuable know-how and competitive advantages in Asia to help clients succeed.

TG: What are BBIN exhibiting at ICE next year? What are you hoping to achieve?

BBIN: BBIN definitely would be a great help for the business development in Asia. Basically, we expect to be the best portal choice for the companies from the world that want to enter the Asia market. We have advantages of advanced technology and valuable knowhow from experience.

However, over the years, we have heard voices that many companies struggle to come to the Asia iGaming events. Therefore, it is difficult for them to approach and know BBIN better. So now, by going to ICE, BBIN is opening a door for many international companies to reach us. We wish to share our secrets behind our success, and providing consultation to any party who wishes to step into Asia.

TG: Why have you decided to exhibit for the first time now?

BBIN: Because when people talk about industry development in the future, may immediately think about technology innovation like virtual reality, widespread 4K and UHD. Although those are truly happening slowly, to reconsider how to integrate sources and fit people’s real needs globally are also important in the flat market.

As the leading iGaming software supplier in Asia, BBIN is ready to show the world that we can be the best bridge for the gaming market between the East and West. We have launched an extended products offering with Microgaming, isoftbet, Asia Gaming, Allbet, Gold Deluxe, ORIENTAL GAME and Genesis Gaming, and continually talks with some of the top operators about collaboration partnership. BBIN welcomes different cooperating opportunities from the world, and provides the advantages of professional resources to those who want to map their business in Asia.

Visit BBIN at Stand N7-350 

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